A real QB to be spokesman for the new Lordstown Motors Truck. Aren’t you glad you didn’t sell your house? Lordstown Motors could have gone to the racist scrap pile and picked up a spokesman of hate.
Before it’s release, the Lordstown Motors Endurance all-electric pickup has signed a big endorsement deal to bring brand awareness to the truck. Lordstown Motors signed Cincinnati Bengals quarterback Joe Burrow as the first brand partner for the Endurance truck.
The “Work for it” campaign kicks off with Burrow as the face.Burrow highlights the phrase “If you want something better, work for it,” for both him and Lordstown Motors.
Beside being picked the number one choice for the Post office contract, this was just released. A betting site listed the Endurance with the third-best odds to get an all-electric pickup to market first, trailing the Rivian R1T and Cybertuck from Tesla TSLA.