Woke Bud Light Executive Behind Transgender Dylan Mulvaney Marketing Campaign Takes Leave of Absence.
Winning. Anheuser-Busch InBev has changed its marketing leadership after a disastrous marketing decision, Ad Age reported.
Woke Bud Light Vice-President of Marketing Alissa Heinerscheid has taken a leave of absence weeks after the company was criticized for its partnership with a transgender influencer Dylan Mulvaney.
Todd Allen, VP of global marketing for Budweiser, will replace Alissa Heinerscheid as vice president of marketing for the brand, Ad Age reported.